Assignments

**Assignments for Class 7, Thurs, June 23 **

1) Read book through Chapter 12

2) Review on wikipedia, the definition of "Digital Strategy"

@http://en.wikipedia.org/wiki/Digital_strategy

3) Develop a Mobile Marketing Strategy for your product

Read: @http://en.wikipedia.org/wiki/Mobile_marketing

Based on our last class, please turn in a 1-2 page synopsis of a mobile strategy you will

use to connect with your customers to gain brand mindshare and sell product.

4) Begin to concept a "Digital Contact Strategy Map" - I will speak to this in our next lecture

Class Wiki:

http://baruchinteractivemarketing.wikispaces.com/

**Assignment for Class 6 - Thurs, June 16 **

**Utilizing Balsamiq, create a website mock up of your brand website: **

[]

Generate a paid search keyword strategy surrounding your forming digital ecosystem which establishes 10 keyword in each of the three parts of the marketing funnel (awareness, consideration, conversion)

**Assignment for Class 5 - Thurs, June 9 **

Study for the Exam Review Google Trends: http://www.google.com/trends

Read the article and be prepared to discuss:

__ [|New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google] __ []

**Assignment for Class 4 **

For class 4 complete the reading assignment. Turn in to me in our next class a 2 page write-up of your three top competitors and one non direct competitor (outside your industry). Please include in your brief a digital SWOT analysis of your brand. (SWOT: strengths, weaknesses, opportunities, threats)

**Assignments for Class 2: ** For Class 2, please:
 * Assignment for Class 3 **
 * Complete the reading assignment in the textbook through Chapter 5
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Come to class with a list of your top 5 brand competitors and begin to be able to discuss what the strengths and weaknesses of your competitors are and how you will capitalize on each to strategically digitally engage your target audience to either steal customers from competitors or build a strategy that reaches an entirely new customer segment
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Review the Laredo Group Interactive Glossary Terms
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">__<span style="background-color: transparent; color: #0000ee; font-family: serif; font-size: 16px; vertical-align: baseline;">http://baruchinteractivemarketing.wikispaces.com/Suggested+Reading __
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Complete and hand in a Creative Brief for your brand (1-2 pages)
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">In the creative brief, begin to concept how you will strategically engage your target audience online through digital marketing (on a high level) as well as any creative ideas to coincide with your digital strategy (e.g. Old Spice used online video + humorous creative approach)
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">We will continue in class to review tactical steps vs various digital means
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Creative Brief Template is found here: __<span style="background-color: transparent; color: #0000ee; font-family: serif; font-size: 16px; vertical-align: baseline;">http://baruchinteractivemarketing.wikispaces.com/Resources __
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Purchase the Book
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Reach Chapters 1 and 2 (and read beyond that if you have time).
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Begin reviewing the Interactive Marketing Glossary found at:
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">__<span style="background-color: transparent; color: #0000ee; font-family: serif; font-size: 16px; vertical-align: baseline;">http://baruchinteractivemarketing.wikispaces.com/Extra+Reading __
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">I would suggest downloading it and saving it to your desktop or printing it out
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Solidify your brand and come into class 2 having chosen it and having reviewed its website, etc.
 * <span style="background-color: transparent; color: #000000; font-family: serif; font-size: 16px; text-decoration: none; vertical-align: baseline;">Walk into class 2 with five competitors of your brand listed out on a piece of paper