Suggested+Reading

__**Interactive Marketing Glossary (Laredo Group)**__


 * __Digital News Resources__**

__**Digital Case Studies**__ [] __**Wireframing Tools**__ []
 * [|http://www.mashable.com]
 * [|http://www.clickz.com]
 * [|http://www.adage.com]
 * []


 * __Suggested Reading Article List__**

This reading list is from MarketingProfs. Students will need to sign-up for an account on MarketingProfs ([|http://www.marketingprofs.com]) so that they may obtain this article.

Marshall, Bryce. (June 23, 2009). “Achieving Relevance in Direct Digital Marketing: Introduction”. MarketingProfs []

Marshall, Bryce. (February 2, 2010). “Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints”. MarketingProfs []

Marshall, Bryce. (May 25, 2010). “Achieving Relevance in Direct Digital Marketing: Marketing’s Influence on Technology is Vital”. MarketingProfs. []

Marshall, Bryce. (June 22, 2010). “Achieving Relevance in Direct Digital Marketing: Marketing: Segmentation and Optimization”. MarketingProfs. []

Marshall, Bryce. (July 20, 2010). “Achieving Relevance in Direct Digital Marketing: Marketing: Take an Incremental Approach”. MarketingProfs. []

Marshall, Bryce. (September 28, 2010). “Achieving Relevance in Direct Digital Marketing: Marketing: Have a Plan”. MarketingProfs. []


 * __Suggested Book/Resource List__**

The Laws of Disruption: Harnessing the New Forces that Govern Life and Business in the Digital Age  [Bargain Price] [Hardcover] []

=Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation [Hardcover] = []

=The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement [Paperback] = []

=Designing for the Digital Age: How to Create Human-Centered Products and Services [Paperback] = []

=Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus [Hardcover] = []

=The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation [Hardcover] = []

=Web Metrics: Proven Methods for Measuring Web Site Success [Paperback] = []

=Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level [Hardcover] = []

=<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14.5pt; font-weight: normal; margin: 0in 0in 0pt;">Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 12pt; font-weight: normal;">[Paperback] = []

=<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14.5pt; font-weight: normal; margin: 0in 0in 0pt;">Marketing Through Search Optimization: How to be found on the web <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 12pt; font-weight: normal;">[Paperback] = http://www.amazon.com/Marketing-Through-Search-Optimization-found/dp/0750659793/ref=sr_1_2?ie=UTF8&s=books&qid=1305585753&sr=1-2

=<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14.5pt; font-weight: normal; margin: 0in 0in 0pt;">The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 12pt; font-weight: normal;">[Hardcover] = []

=<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14.5pt; font-weight: normal; margin: 0in 0in 0pt;">The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 12pt; font-weight: normal;">[Paperback] = []

**<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14.5pt;">Marketing in the Groundswell ****<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 12pt;">[Hardcover ** []

=<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14.5pt; font-weight: normal; margin: 0in 0in 0pt;">Listening to the Future: Why It's Everybody's Business (Microsoft Executive Leadership Series) <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 12pt; font-weight: normal;">[Hardcover] = []